How to Increase Instagram Engagement

How to increase Instagram engagement is always a topic I'm frequently asked about, yes it's great to gain followers but it's not as helpful if those followers aren't engaging that much with your content.

Welll… I don't have the magic answer- sorry for the disappointment lol! No but really- I don't think it's one thing that will just make or break your engagement, I think you need to test out what your audience wants and go with that- all while sticking to your true style. That being said- I'm only telling you what I know has helped me over the last few months and I'm always looking to hear what you want and how to be a resource for you guys! Here are a few tips that have helped me:

Update: Since this post was first published, I've created My Complete Guide to Instagram e-course.


Interact with Others

The point of social media is…to be SOCIAL! Interact with your followers, they take the time to “like” and “comment” on your photo, show some love back. It’s always great to set some time aside to answer any questions left in the comments, it shows you're not just an account but someone who wants to connect and cares about their audience (sometimes I get behind and realized I haven't responded in a few days and I'll go back and respond to the questions when I get a minute).

I also like to go on Iconosquare and see who my top commenters are and comment/like their photos. They take the time and effort to consistently engage with my photos and I really appreciate that.


Call To Action In Caption

Another great way to increase engagement is to add a call to action within your caption. It doesn’t need to be a long insightful question, but a question fun and relatable to what you’re posting about.

For example, if you post a picture of ice cream cones, maybe ask your followers to leave what their favorite ice cream is within the comments. Sparking a conversation that people can relate to will increase engagement and also give you a better understanding of your followers.


Be Relatable, Get Personal

By relatable I mean a photo and caption that really connects with your followers. Sometimes I find myself spending to much time to capture that “perfect” photo thinking that will be better…but in actuality some of my most random, in-the-moment-photos end up having more likes/comments than pictures I spend too much time on.

Don’t be afraid to be silly and show your personal side, it will connect with your followers and encourage more comments and likes.

I always bounce ideas off my non-blogger friends trying to get ideas from a perspective of someone not in the blogging realm following me. This is a good way to step away from the blogging world for a minute and hear their ideas.

I really think it just depends on your focus and what is working for your followers. There's no absolute right way on Instagram and that's what's fun about it – test new things out and see what is the most relatable.


Ask and Listen

All you have to do is ask, “What would you like to see more of?”

Then do it!

Sometimes I assume what my followers want to see and it could be completely different from what they really want. Put the assumption aside and ask, it’s as simple as that. Be a resource and offer value because your followers are following you because they are getting some “value” out of it. Find out what that is by asking and listening. I did that a few months back by sending out that same question to my e-mail subscribers and I was really enlightened by what I learned! I truly value my followers opinions and am always open to their suggestions.

So to wrap this up, I will propose the question to you…

What would you like to see more of on my Instagram feed?

Leave it in the comments below along with your Instagram name, would love to connect! :)

xx Brittany

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  1. Marianne July 19, 2016 at 1:19 am

    Thank you for these awesome tips!
    Instagram is definitely my favorite social media and what I love most about it is exactly the engagement and interaction between people, interested in the same topics.
    Much love

  2. La Bijoux Bella | by mia July 19, 2016 at 5:20 am

    These wonderful suggestion always hits home for me. I truly agree to every word! Great tips! :)

    La Bijoux Bella | by mia

  3. Rach July 19, 2016 at 5:41 am

    I definitely agree with being more social. I noticed my engagement has significantly increased when I interact with others. I love following your feed!

  4. Lizzie July 19, 2016 at 7:11 am

    I am a little obsessed with Instagram and will be heading straight over to find you!

    I’m at @luxrosee :)

  5. Fashion and Frappes July 19, 2016 at 8:13 am

    All of your blog and social media tutorial posts are very helpful Brittany! They always mention a tip or trick I haven’t heard before and your tips are actually doable – I can atleast hope to achieve them and they actually make sense! The call to action point makes so much sense – I implement it on my blog but not on my Instagram – thanks for that tip!

    1. Stephanie July 26, 2016 at 12:13 pm

      I agree! Love the reminder of the importance of engaging and being social. A call to action is a great way to get convos started, and it’s something I know I need to do more often. Thanks for the great post!


  6. Thuy July 19, 2016 at 8:31 am

    Sometimes it stresses me out that I don’t engage as well as I used to when I first started my blog and its Instagram. I’m still smalltime but all of a sudden once you hit a certain stride it’s like it’s all of a sudden extra tough to engage lmao. I really have to try harder. Thanks for the tips. It was like a reminder of something I already know :)

  7. Rachel July 19, 2016 at 9:34 am

    I follow lots of style accounts and found yours last week
    and you know what, you became my favourite because of the theme and brands.
    Of course high end styles are worth the look and be inspired by but
    Where you can wear all that stuff everyday? I mean the usability become more important to me and i am bored of seeing what won’t wear or do at real. I am like studying your blog now and making notes of which i could try when
    I go shopping 😊 “How to look put together” kind of tips would be helpful from you

  8. Joanne Ross-Crawley July 19, 2016 at 11:05 am

    Nice little article and some great advice. Thanks! I’m in Pasadena in September I shall be following you to see what, where is cool around town. X

  9. Thelma July 19, 2016 at 11:14 am

    Love your content on blog advice! Thanks for always being so insightful. :)

    Trying to get better at that on my Instagram: @withlovethelms

  10. Mandy July 19, 2016 at 12:11 pm

    I think all of your photos are gorgoeus but I especially love the outfit pics that are taken when you’re walking/not looking straight ahead. P.S. adore your snap stories too! @themoremandy

  11. Andrea Handojo July 19, 2016 at 12:32 pm

    These are such great tips. Having lots of instagram follower is useless if you don’t have good engagement. I love when you share pics of your family! My ig is @thebeautydojo

  12. Kelsey July 19, 2016 at 12:55 pm

    Thank you so much for these tips Brittany! I feel really disappointed when I don’t see my Instagram following growing as quickly as I would like. I will keep these tips in mind from now on!

  13. Alyssa Amato July 19, 2016 at 1:01 pm

    This is such a great informative piece! I love with you give advice on social media. Thanks for sharing! xx

  14. Candice July 19, 2016 at 1:19 pm

    Great tips and totally agree! I always love them! Thank you for sharing with us!
    I love when you share bits of your family with us! :)

    Ig: candystubbs

  15. Rebecca July 19, 2016 at 1:25 pm

    Love this, so true about engaging with followers to show there’s a person behind the account!


  16. Lisa July 19, 2016 at 1:31 pm

    Day-to-day inspiration, tips, behind-the-scene, real-life stuff, etc :)

    Love those that interact with others!



  17. ceren July 19, 2016 at 1:38 pm

    as you askedl what would we like to see more of here is my answer, as you mentioned you like to wear the same things with different combinations, I would like to see more tops going with the same or alike bottoms. I usually wear jeans or black trousers and change the tops every day but it would be perfect if you provide different possibilities:) thank you and love from Turkey

  18. Lisa Chase July 19, 2016 at 1:45 pm

    I just wanted to say thank you for your posts. They are so informative and you write in such a real and authentic way. So, THANK YOU!

  19. Andrea July 19, 2016 at 2:24 pm

    So happy when I got this as an email notification. These are great tips! I love following you on Instagram! My IG is @prettyproperquaint <3

    Connect soon!

    xo Andrea

  20. Christie July 19, 2016 at 2:29 pm

    I love that you’re constantly sharing tips that have worked for you. I feel like Instagram is really try and see what works. Like you said, you don’t really know what is going to work unless you just try and then you learn and grow.. having said that, I am so psyched you continually share what has worked for you, to help further everyone else along. Thanks! xo

  21. Jenet July 19, 2016 at 3:08 pm

    I love how genuine and supportive you are to all your followers. Your insta is on point.. It is about your style but also about you. P.S don’t change :)

  22. Amy July 19, 2016 at 3:36 pm

    Great tips as always! So happy you have continued the blogging tips posts – these are my fave by far! Your honesty and transparency is refreshing and so welcome. My instagram is @theluxilook.

    xx, Amy

  23. Antoinette July 19, 2016 at 3:42 pm

    Hi Brittany, I have to say I love your outfit posts! I especially would love to see more of you and your daughter twinning! Those are super cute! My Ig handle is @antoinettebonbon

  24. Alicia July 19, 2016 at 5:38 pm

    Great tips as always. I recently started blogging (again) and this time around I’m much more strategic and deliberate in my IG posts. I’m pretty new to IG and while I realize it takes time to build a following, I don’t get that many likes. And I think my pictures are pretty good for a new blogger. Would you mind taking a peek at at my account. I’m curious to know if it’s that I’m not engaging/likable/approachable…or is it just that I’m new? @aluestory


    1. Brittany July 20, 2016 at 8:23 am

      Hi Alicia! I think you have good engagement for the amount of followers you have. I would suggest that you really utilize hashtags on each photo…make sure to put them in the second comment and use all 30. Also, on your website it looks like your Instagram link is pointing to an invalid page, just wanted to make you aware :) Hope that helps!

      1. Alicia July 20, 2016 at 1:56 pm

        Yay! Thanks so much for your feedback! Will look into that!

  25. Zoe Saylor July 19, 2016 at 5:46 pm

    I truly enjoy following your IG account (and your snapchat) lol.
    I would love to see more personal posts! I love to try to “get to know” fellow bloggers.
    Aside from your great style, your love for mexican food & matcha, I don’t know much about you!
    my IG is @zoesaylor :)
    thanks so much for this post

  26. Elizabeth T. July 19, 2016 at 10:08 pm

    Thank you so much for sharing these great tips, Brittany :) I always look forward to your blogging tips, and this week’s topic of interest just happens to be something that I had a lot of questions about haha! Engagement definitely is the key, but it’s sometimes hard to manage, but you make a great point because we don’t want to just be an account that only posts but never interacts! Thank you so much! <3 Ohh and I'd love to see some coordinated outfits with you and Jadyn! :D That'll be super cute!

    XO, Elizabeth

    1. Brittany July 20, 2016 at 8:17 am

      Thank you Elizabeth, I always enjoy reading your comments :) Yes I think a Mommy/Daughter collab is in order lol!

  27. Jackie July 19, 2016 at 10:31 pm

    I love, love, love your style and how you mix and match different pieces. But I noticed you don’t seem to wear bracelets or necklaces very often… Do you have any go-to items? Also, I would be interested to see a few indoor photos. Great blog (not news to you, I’m sure!). I’m @thatswhatsupblogger on Instagram. Xoxo

  28. Adelina Perrin July 19, 2016 at 11:26 pm

    Amazing tips as always Brittany, this is by far my favorite category! There’s always something new to learn! You inspire like no other!:) I love the way you write and how easy it is to navigate and read your blog! Your snapchats are a daily must watch for me; they are so much fun!!! Keep being you and the amazing quality throughout! Xoxo, Adelina @thecharmingolive

  29. Jules July 20, 2016 at 1:30 am

    I always love these kind of posts as they are super helpful! And yes, your outfit posts are great, but I also do love food photos or cute places. Personal posts are always great as well :)

  30. LikelyYou July 20, 2016 at 3:25 am

    Agree that it’s crucial to be social on Instagram. People really appreciate when get attention and personal answer.

  31. Sabina July 20, 2016 at 4:14 am

    I discovered you and your Instagram feed when I started blogging (not too long ago) and I have to say, you became my favorite blogger! For one, you are so genuine and seem to care a lot about your readers, and also your style and finds are right on point! I learned a lot from you and continue to learn, so thank you for sharing all the tips that worked for you! Your Instagram feed is amazing, I wouldn’t want to see anything different than what you share right now. I think it’s a good balance between your outfits and lifestyle. If I don’t see your posts in my feed, I usually go to your account every day for inspiration. :) xo

    Sabina |

    1. Brittany July 20, 2016 at 8:13 am

      Hi Sabina! Thank you so much for following along and the kind words :) I checked out your blog and it looks great…keep it up!

  32. sarah stebbing July 20, 2016 at 10:28 am

    brittany it’s so fun to see your stuff!! :) i’m the social media manager for the company i work for and i totally appreciate your tips! instagram is the trickiest social media platform, and any advice helps!! so, thanks :)

  33. Jade July 20, 2016 at 7:26 pm

    Hi brittany, I’m just wondering if you’ve ever had your hashtags on Instagram not work? I just barely started an Instagram for my website and the first three photos I could tell people were finding me through hashtags, but the last few photos I’ve got nothing and when I go to the hashtag I can see that my photo is not on the most recent list. Just wondering how to deal with this issue or if you ever have. Thank you so much!

  34. Kristen July 20, 2016 at 8:01 pm

    Wow, thank you so much for sharing this. So many articles that cover topics of “increasing engagement” and “multiplying your following” tend to be really technically and basically a sales pitch for different automated services – I so appreciate you speaking from the heart and even offering the super realistic advice of talking to non-bloggers about Instagram. Sometimes we bloggers have to get our heads out of the clouds and out from in front of the lens to really *see*. Your insights were refreshing – thank you for taking the time to share. My instagram is OyKristen – I would love to connect with you! xox

  35. Brittany July 20, 2016 at 10:35 pm

    Awesome tips! Engaging with followers made a huge difference for us.

    Adore your Instagram but would love to see more thrifted and vintage finds in your feed 😊

  36. Kaitlyn July 21, 2016 at 5:09 pm

    I love your Instagram photos! Quality of the pics is great, but also a good amount of variety

  37. beth July 22, 2016 at 3:32 am

    I’d love to engage more and grow with followers, nothing like talking to people! I just never know what to instagram personally, maybe it’s because I don’t get out and about that much but I’m so fixated on pretty pictures it always has to be perfect!

  38. Chloe Danielle July 27, 2016 at 9:35 am

    These suggestions are so good! I find interacting with others is such a good way to get beet engagement. I really enjoy behind-the-scenes posts and pretty flat-lays. My intsgaram is @chloedentonxo Ive followed you, your feed is so pretty! -xo

  39. Josephine July 27, 2016 at 5:23 pm

    These are great tips and suggestions that could definitely be applied to any kind of social media/blog building! I love it. Thank you. xx

  40. Ashley July 27, 2016 at 6:39 pm

    Thanks so much for sharing these tips! I love to see everyone interact and support each other :)

  41. Larra July 30, 2016 at 2:08 pm

    Always love your posts. :)

  42. Elle July 31, 2016 at 7:07 am

    Thank you for these amazing tips! I enjoy reading the blogging tips you and your Hubby provide. I would love to see more in the moment shots on your Instagram. :)

  43. Nicole August 1, 2016 at 10:46 am

    Thanks so much this post! Your blogging tips section has seriously been a god send! I love that you’re so willing to help other bloggers out there! My instagram is @toogoldstreet!


    Nicole |

  44. Julia August 14, 2016 at 12:10 pm

    Thank you!

    insta: jules.jacobson

  45. Alyssa September 20, 2016 at 11:24 pm

    I just discovered your blog and have spent the past hour going through your posts! I love your blog your style and tips on growing your instagram following are amazing!!

  46. Nathalie November 9, 2016 at 10:00 pm

    Very helpful as always! Thank you so much!

  47. Jennifer November 14, 2016 at 9:46 am

    This was a really great post Brittany! Thanks for the insight – honestly everything you’re doing is spot on. Love the outfits you post on instagram but it’s awesome that your blog is full of such useful and helpful tips for those of us who are so new to this world!

    1. Brittany November 14, 2016 at 6:47 pm

      Aww thank you Jennifer, glad I’m able to be a resource!

  48. Vanessa December 23, 2016 at 12:47 pm

    Thanks for the tips.
    Booksmarked your page ;) Love it!!

  49. Tabitha Faith October 4, 2017 at 7:56 pm

    Hi Brittany!
    Thanks for the helpful tips! I really love your street style shots!
    My Instagram is @tabithafaith. I would love to connect!


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