How to Grow Your Email Subscriber List

I mentioned in last week's blogging tips article that growing your subscriber or email list early on is helpful, and since I got questions about that particular tip, I wanted to go more in-depth :) In my opinion, there are 4 main areas to focus on when it comes to building your list. Each of those focus areas have more minor to-do items that accompany the main point. I'll cover each focus and then provide more specific tips under each!

Quality incentive

Your list may not grow if you're not providing a WHY behind signing up, and incentive. Also, quality is key; there's simply over-saturation in the blogosphere and you have to provide people with content worth their time. Here are a few ways to provide quality incentive:

Giveaways or contests

You want all followers (from social, the blog, newsletters, etc.) to have the chance to enter giveaways, but once in a while, offer platform-specific contests. Promote it on all platforms, but mention that you must subscribe to your email list to enter this particular giveaway. Make the contest something they'll want to join, and other than signing up for your list, don't make them do anything else. Make it quality, specific, and simple!

Free ebook or tool

I've done this before and it's been successful. Similar to a contest, offer a free ebook or tool for subscribers only. Mention this in a couple blog posts and social posts a.k.a. let as many people know as possible and give them enough time to sign-up (and directions how, or even better, a direct link).

For example, I offered a free PDF on top hashtags I use to gain followers :

Free PDF: Receive my top Instagram hashtags I currently use to gain followers.

New, quality content

This is especially smart if you're not already posting 5+ times a week and people want more from you. Create fresh content that you only publish via your newsletter, but hint at it in the blog post before and after. Ex: “Sign up for my newsletter to see my 5 favorite beauty products” or something enticing to your demographic. I find that personal stuff does well with newsletters because people usually want to see more behind-the-scenes content and I like the intimacy of sending it to a dedicated list.


People love when they feel like they're being heard or part of the conversation. Whenever you can, respond to people's newsletter replies! This will entice them to continue getting emails and engaging with all your platforms.


This is so, so important! We all know how short our attention spans, so getting people to sign-up has to be simple. Here's how:

Opt-in button on your blog and in more than one place:

Having somewhere for people to sign-up on your blog is crucial. I personally have mine in the right sidebar towards the top. No matter if someone is on mobile or desktop, that widget shows up without having to scroll anywhere. And no matter what page you're on, that sidebar remains the same. Easy right? If you don't like that setup, I suggest having the opt-in button in a couple places (most visited pages); on the main page and then in your ‘About Me' section makes sense to me :)

Test pop-ups

I know some people hate pop-ups, but it's a good idea to test how they work on your site. Create a pop-up that gives people the chance to sign up for your newsletters and see how it does. You may be surprised at how well your list grows with this feature.

Simple sign-up process

Once people click the opt-in button, make the rest easy as well. Only ask questions that are relevant to what you'll be sending, and explain the process in a quick, simple way. When people sign-up for mine, they are then taken to a page with details on what to do next (just in case they don't understand what the email is saying) and how to make sure my emails hit their inbox—not spam. After they confirm their subscription, I let them know how to unsubscribe. I also share what they can do when they like certain aspects of the newsletter. You can also have a FAQ page that automatically comes up when people hit the opt-in button—just make it all simple.


Beyond having an opt-in button and certain incentives, marketing definitely comes into play with subscriber lists. Here's how I market mine:

Get help

I personally use and love CovertKit which is similar to MailChimp but geared directly towards bloggers by a blogger. I find that having an actual email marketing system helps big time, especially when it comes to managing active subscribers and analytics. There are a bunch of these companies out there, so do a little research and see what works for you :)

Use a Sender Score

I find this article helpful when it comes to understanding what a Sender Score is. Basically, in order for mail delivery services to successfully deliver your emails, you want to have a good Sender Score. This means getting rid of inactive subscribers. It also means instructing subscribers to white-list your email address so you don't show up in spam.


Just like providing readers a way to share your blog content via social media, you want to do the same with emails. Here's how:

Use social media

I already talked a bit about promoting subscriber-specific giveaways on social media, but you should also constantly be taking advantage of your social accounts to grow your email list. Make a recurring Twitter post once a week providing a link to sign-up, or add it to your Instagram when sharing a new blog post.

Include social share buttons

At the end of a newsletter or email, include the same social share buttons that you have on your blog. This gives people the chance to share your emails which will grow your subscribers. You can also include a link to subscribe in your email signature.

OK, that's all I have for today. I hope that helps grow your email list! Also, are you signed up for mine?

See what I did there?! Asking never hurts either :)

xx Brittany

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Leave a comment


  1. Fashion and Frappes November 15, 2016 at 10:58 am

    This is such a great idea! I remember starting out my email subscription after the first time you posted on the subject. Its really a smart idea. Social media followers are never your own really – its always your email subscribers that survive!

  2. Steal4Style November 15, 2016 at 12:06 pm

    This post comes just in time for me. At the moment I was looking for more information about this topic. So thank you, thank you so much.

  3. NNBSisters November 15, 2016 at 3:15 pm

    Great information as always, Brittany! Thanks for the insight & advice!


  4. NNBSisters November 15, 2016 at 3:16 pm

    Great advice & insights, Brittany. Thanks for sharing! =)


  5. Jordyn November 15, 2016 at 7:59 pm

    I absolutely love your posts that pertain to blogging! Keep them up, I really appreciate them. Without your tips, and posts about how to start a blog, there is no way I could have done it! So thanks Brittany.

    xo, Jordyn

  6. Sylvia November 15, 2016 at 8:25 pm


    I love your style and how genuine you come off! These are some really great tips – I have a lot to work on…

    Thanks for the tips :)

    All the best,

  7. Elizabeth T. November 15, 2016 at 10:06 pm

    Really enjoy all of your tips, as always Brittany :) You always share very helpful and organic tips that are perfect for any blogger, no matter if they’re just beginning or if they’re already more experienced! Thank you so much for always sharing such great advice! <3 Really looking forward to next week's installment as well!

    XO, Elizabeth

  8. Andrea November 20, 2016 at 4:30 am

    Thanks so much for posts like these – so inspiring! Need to start putting these tips into practice and building my subscriber base!!

    Andrea. xo

  9. Celeste Knight January 6, 2017 at 7:52 am

    Hi ! I found this post to be so helpful! I just started a blog last month after years of thought. I still have lots of work to do on it and your post has some great tips I will definitely use. This market is so saturated and its so hard to find a niche.

    thank you for sharing your insight as a lot of bloggers don’t want to help someone else achieve there dream. I believe there is room for all of us as we are all different and special!

    If you ever have the time to take a peak at my blog and offer any advice on how to make it better I would appreciate it! If not I understand lol and will still follow your blog. xx

  10. Pingback: Weekend Reads: All About Blogging | Style Sprinter

  11. vaishali verma February 27, 2017 at 1:57 pm

    Very nice post. It is very much helpful. I am new blogger and the tips in this post are really nice.
    Thanks for sharing the details.
    You can subscribe to my blog :

  12. Chiara May 10, 2017 at 7:18 am

    I really should be investing in this and find some time to get it done! Thanks for another great post and making it easier to get started!!
    xo Chiara

  13. Catalina Zimmerman August 17, 2017 at 11:51 am

    How to reach out to companies or restaurants and say “Hey I’m a blogger and would like to come try your food, see your place and do a review, if you are willing to work together” without sounding so overbearing?


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