How to Grow Blog Traffic Through Networking

Networking has somewhat of a stigma attached—especially for people who aren’t total extroverts—but it can be a vital way to increase blog traffic and get yourself out there. And luckily, networking these days doesn’t come with the formal and forced name-tag wearing events that we sometimes picture when hearing the word ;) Here are ways to use networking to grow traffic + action items:

Use your comment section

In its simplest form, networking is a way to connect with others and develop relationships. Connecting to your readers through the comments section of your blog allows you to build rapport you may not have otherwise. You never know how that commenter will come into play in your future, or vice versa. Plus, people are more likely to visit the blog again when they’re part of a conversation! We try our best to do this whenever we can!

Action: If you’re getting comments, respond to at least one per post—or all if you can!

 

Find followers outside of your inner circle

The blogging world is small and just like other industries, people have their cliques. And because of that, people tend to follow certain groups of bloggers since they’re constantly being linked between each other’s accounts. That’s why meeting people outside your circle is invaluable. It sets up exposure that you might not have without. Sparking up a conversation with someone new at an event simply cannot hurt. You may eventually hang out with that person again and show up on their Instagram account, which will likely lead to more follows and blog traffic! Boom, instant traffic all from having a conversation with someone outside of your bubble! And I promise, MOST bloggers don’t bite ;)

Action: Spark conversation with someone outside of your group.
 

Use social media to your advantage (in an authentic way)

To go more into the social aspect of the last tip, social media is a huge help in introducing yourself to other people’s followers and vice versa. Say you end up grabbing coffee with your new blogger friend from tip 3, and you both open Snapchat to show your followers what you’re up to. Use social media to both of your advantages and add each other’s blog name to the snap. Now both of your followers know where to find the other, and it’s not forced. Instead of only showing your lattes off, you can do that AND support each other. You shouldn't look at other bloggers as your competition in the sense that promoting them will take traffic away from you. Not the case- social media is not a finite business or zero-sum game, meaning if followers are following you, they don't need to unfollow you and not read your blog to read someone else's- readers can read multiple blogs and follow multiple bloggers!

Action: Make it a point to introduce other bloggers in your social posts, and ask that they return the favor.

 

Have an elevator pitch

Most of you have probably heard the saying “elevator pitch” while applying to a job, but it’s basically a quick summary of you and why you’d be great for a role/brand/partnership. Having a 20-second go-to when meeting brands, readers, and other bloggers is helpful because you’re getting to the point and not wasting anyone’s time. Use your (unique) elevator pitch when networking or any time a potential brand, client, etc. asks what your blog is all about. That can lead to successful partnerships which leads to more traffic to your site. Yay!!

Action: Develop your pitch and practice, practice, practice!

 

Attend as many events as possible

Networking can be done without showing face, but it’s a lot harder. Going to events as often as possible gets your name out there and gives you the chance to practice a lot of tips from above. It also leads to the potential of being featured by someone at the event, or even the company throwing the event. Even geo-tagging the location you’re at or using the event hashtag will put you on the social media radar of potential blog readers.

Action: Attend an industry event in the next couple weeks.

 

Present your blog URL

When introducing yourself to someone in person or even through email, it’s imperative to make your site’s URL known, not just your Instagram handle. Using old school business cards or having a link directly to your site (not just social handles) on all emails accomplishes this. And make sure your blog is directly linked and mentioned often on your accounts, especially when your blog isn’t “your name.com” like in my case.

Action: Make sure there's a direct link to your blog from all social accounts and emails.
 

Be kind and generous

Being nice goes far in life generally, right? Especially when it comes to networking and gaining traffic. Along those lines, offer to help and be generous with your platform where you can. Same idea; helping others along the way will only increase the value of you as a brand since you’ll get a reputation of being helpful and easy to work with. Those are the people whose blogs I also love the most! I've also met a few bloggers at events who acted like they were too-cool-for-school and I just take that as they're insecure and not someone I want to associate myself with, so don't be that person! :) Being confident in yourself and your brand means you can show kindness to other bloggers without feeling threatened.

Action: The next time someone looks lonely or uncomfortable at an event, introduce yourself.

 

Hope this helps! Please let me know if you have any questions or additional tips, and thanks as always for reading! Now go network :)

xx Brittany

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45 Comments

  1. Alyssa Amato July 27, 2016 at 7:21 am

    These are all such great and useful tips! I love when you so posts like this. Thanks for sharing your tips! xx

    http://www.fashionsensored.com

    Reply
  2. Joy July 27, 2016 at 8:43 am

    Thank you so much for writing all of these Blogging Tips posts! They are true life savers!

    Much love,
    Joy xx
    https://alittledetail.com/

    Reply
  3. vena July 27, 2016 at 9:54 am

    Thanks for your help & as always it’s right on time!

    Reply
  4. Thelma July 27, 2016 at 10:15 am

    Great tips as usual! Thank you so much Brittany! Xoxo

    Reply
  5. Jamie July 27, 2016 at 1:13 pm

    These are great tips, Brittany! All of your blogging posts are so helpful. I especially believe that being nice will get you far :)

    Jamie
    http://treatsandtrendsblog.com/

    Reply
  6. Melanie Noir July 27, 2016 at 1:21 pm

    Thanks for this insight Brittany. Truely inspiring.

    Reply
  7. Amy July 27, 2016 at 2:04 pm

    Great tips, I love this post and agree with everything you laid it! Networking can be weird and uncomfortable, but it really doesn’t have to be! Thanks for offering steps that even the most introverted person can take advantage of.

    xx, Amy
    http://www.theluxilook.com

    Reply
  8. Gitana July 27, 2016 at 3:46 pm

    All things I need to put into practice if I’m going to up my social game, especially the going to events thing… I’m too much of an indoor cat lately.

    Good post!

    Reply
  9. Annette Dattilo July 27, 2016 at 7:34 pm

    Beautifully written ❤️

    Reply
  10. Tuki July 27, 2016 at 8:04 pm

    These tips are so helpful, I think I need to try from number 3 downward because I haven’t try any of them yet.

    Reply
  11. Kez | acaciasdreams.com July 27, 2016 at 8:08 pm

    Great tips, I find it really hard to promote myself and my blog sometimes, I’m hella introvert, but I’m getting there slowly!

    Kez | acaciasdreams.com

    Reply
  12. Elizabeth T. July 27, 2016 at 10:44 pm

    Thank you so much for sharing these great tips Brittany <3 Networking can definitely be challenging, especially since I'm more of an introverted person, but I also know how beneficial it can be :) Will definitely try to incorporate some of these into my networking strategy! Hope you're having a great week!

    XO, Elizabeth
    http://clothestoyouuu.com/

    Reply
  13. Sarah Cale July 28, 2016 at 1:59 am

    I love reading your tips, they are so inspiring and easy to read. Thank you for your encouragement and taking the time to help other people move forward in the blogging world :)

    Reply
  14. Rachelle July 28, 2016 at 2:59 am

    I totally suck at networking but these are some awesome tips.

    xo
    PinkSole

    Reply
  15. Claire July 28, 2016 at 9:31 am

    I always love your blogging tips posts, they always really help me out. :-)

    Reply
  16. alisha July 28, 2016 at 11:32 am

    great trips. thanks for sharing.

    Alisha

    saffrononrose.com

    Reply
  17. Amanda July 28, 2016 at 4:29 pm

    These are great tips. I’m the biggest introverted extrovert ever but my first year blogging was a huge learning experience about putting yourself out there and making friends and like you said not just in your blogging clique. To have a friend you have to be a friend right? The same goes for working with brands. Thanks for this post!

    Amanda

    ASparklingStickyStyle.com

    Reply
  18. Marah July 28, 2016 at 8:13 pm

    I love that you have authentically gained a readership and community just by being yourself and never putting yourself on a pedestal. Definitely one of the reasons why I love your blog and why you inspire me so much to continue working and just being myself! Love these tips!

    Marah | http://www.marahcar.com

    Reply
  19. Stephanie July 28, 2016 at 8:23 pm

    Great tips, I love your willingness to share all these amazing blogging tips they really do help a lot! Hope we can meet someday at a blogger event! :)

    x
    StephC

    http://sstephcc.blogspot.com/

    Reply
  20. Meg July 28, 2016 at 8:25 pm

    Thank you so much for sharing these tips! I love that you are willing to share what has made you successful to help others do the same.

    http://mymonochromaticlife.com

    Reply
  21. emily July 29, 2016 at 7:07 am

    Some awesome tips! Networking is not my strong point so will definitely give these a go!
    x Emily
    http://shedoes.com.au

    Reply
  22. Fashion and Frappes July 29, 2016 at 7:38 am

    I really liked these tips. I am not a networking fan but I think I just might have a problem with the term network! I love the way your put out these tips – its so genuine and just so nice! Its nice to go and talk to someone at an event who is sitting alone and not only because you might be that person sometime! Your blog tips always makes me feel enthusiastic and just…good.

    http://www.FashionandFrappes.com

    Reply
  23. Sécia July 29, 2016 at 12:45 pm

    To echo the masses… awesome tips! So helpful, even for someone on the shy side! :)

    Reply
  24. ZofieLovise July 30, 2016 at 4:35 am

    This is such a great post, Thank you! :)

    Reply
  25. Nancy July 30, 2016 at 8:14 pm

    Brittany, thanks for the tips, I love reading your blog. I started blogging and I haven’t seem to quite master it yet.. I love it, but the computer and myself are not very good friends, therefore I tend to stay away from it.. I really just need to dive in and do it.. Thanks again for all your tips… Helps us folks who are just starting out…

    Reply
  26. Elle July 31, 2016 at 7:16 am

    I really enjoyed these tips! Keep them coming!!

    Reply
  27. Ingeborg July 31, 2016 at 10:12 am

    Thank you so much for the tips. I’m new in the game so it’s very valuable!! <3

    Reply
  28. Emily Cook July 31, 2016 at 4:06 pm

    Great tips! When you first started going to events were you being asked to attend or were they open invites? If so, what are your tips on finding events to attend? Thanks!!

    http://www.stylelustandgolddust.com

    Reply
  29. Alyssa August 1, 2016 at 9:42 am

    Cheers to all of this! It all starts with commenting. I like connecting with other bloggers through site comments because it’s like our own little world most of the time. Everyone has IG and Snapchat but developing a community of bloggers usually comes way before getting mass public exposure, so it feels cozy here.

    Reply
  30. Andrea Handojo August 1, 2016 at 12:43 pm

    I love your blogging tips! I’ve connected with some amazing bloggers just through commenting! I have yet to attend an event. Networking in person can sound daunting, but fun at the same time. I would love to meet some of my favorite bloggers in person!

    http://www.thebeautydojo.com

    Reply
  31. Herika September 20, 2016 at 9:16 pm

    Great tips, as usual! Thanks for another great post!

    xo,
    Herika

    http://irisofstyle.com

    Reply
  32. Liddy October 7, 2016 at 3:15 am

    This is such a great section of your blog, really insightful and useful! As a newbie blogger it is really daunting trying to reach out to others, but definitely going to try some of your tips, thanks ! X

    Reply
  33. Danna May 14, 2017 at 9:33 am

    Love all these tips! I am definitely going to start practicing these!

    Reply

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