How To Find Your Voice As a Blogger

As bloggers we are ultimately sharing our love for fashion, beauty, lifestyle, etc., and sometimes forget that writing is a huge part of the job, which can be a struggle for some. Not only are you writing content on your blog, but also crafting social media posts, newsletters, and emails. You write every day, and that's why it's crucial to find your voice! Here are ways that I've found mine, and hopefully they can be beneficial to you as well. I added an action item per section, too. :)

Be You

I think this is most important, so I'm starting off with it. There are thousands of bloggers, and many are trying to accomplish similar things. The only way to stand out and make a lasting impression is to be true to who you are. If you don't use words like “beau” or “dope” in real life, using them in your writing will sound inauthentic. Even if your readers don't know you personally, they'll pick up on your personality via social media or the blog. Using your real voice is the only sustainable way to write and get dedicated readersโ€”otherwise you'll burn out being someone else.

Action item: Write down a list of words you normally use and try to incorporate them into your posts naturally.ย 

Ask friends and family

I loved doing this when I started brainstorming the idea of having a blog. I knew who I was, how I talked, and that I could be me, but did I want my writing to be conversational? More structured? Did I want to use emojis and exclamation points?

Asking friends or family to describe you is really helpful as an outside perspective when you're writing. If they are describing you as funny, you should highlight your humor in your text. If you're chatty, your stuff will probably be longer naturally. Don't stray from that! I knew I wanted to keep things short and sweet. I also wanted to add my more conversational text because that's the feedback I got. Since that was my true voice, it's been easy to keep up.

Action item: Text (or ask in person) 3 people who know you well to describe you. Use that as inspiration when you write your next post.

Write on an empty brain

I forget where I learned this, but someone once told me to write when my brain is “empty.” Meaning, before I've read through a bunch of other blogs or scrolled through my Insta feed. Sure, those can be inspirational for content ideas, but I find that it's best to write with a clear head. That way I'm not getting distracted by other people's tone and voice or start writing in one that's not my own. It's a subtle tip that really helps me!

Action item: Tomorrow when you wake up, write your blog or Insta post before looking around the web or social media. See if it works for you!

Do less

In today's world, attention spans are super short. People want to consume quickly. Don't lose your voice trying to fit too much into a post or tweet. Unless you're blogging about something that requires longhand writing, I find it's best to read back through a post to remove extra words or phrases that could muddy your voice and message.

Action item: Next time you write a post, go through and read each sentence. Can you eliminate it to sound more like you and get your message across clearly? Can you remove an unnecessary word from that sentence?

Know your demographic

This is somewhat easier to do before you start a blog and create “your voice,” but it's not impossible if you're already blogging! You likely have an idea of who will/does read your content and follow along, but knowing the specifics is helpful. You want a voice that connects with your readers and appeals to them, so make sure the demographic you're shooting for is one you're comfortable talking to!

Action item: Brainstorm your ideal reader. Find out who exactly you want to be writing toโ€”whether that's a 20-year-old girl into fashion or a 40-year-old mom of 4. Write to that imaginary person every time you create text.

I hope this post helps! How have you found your voice? What are you struggling with? Are there any other specific blogging tips you want me to cover?

xx Brittany

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Leave a comment


  1. Rachelle October 6, 2016 at 7:00 am

    love this, staying true to yourself is key :)


  2. Marianne October 6, 2016 at 7:15 am

    Awesome! I write in English, which isn’t my mother tongue so sometimes I find it very difficult to find my own voice, steady but slow I am getting there :)
    Thank you for an awesome blog!

  3. Jenni October 6, 2016 at 8:18 am

    Great tips!

  4. Katie October 6, 2016 at 9:17 am

    Love this. Great tips. Super helpful!

  5. La Bijoux Bella | by mia October 6, 2016 at 9:34 am

    Be unique and be you … There’s only one you! :)

    Always a lovely tips! :)

    La Bijoux Bella | by mia

  6. Sheila Joy October 6, 2016 at 9:57 am

    Great post, Brittany! I always re-read my posts and remove anything that is irrelevant or unnecessary, because it’s true–people’s time spans (including my own) are very limited. I also learned that concise writing is a true art form in graduate school when I had to jam so much information into two pages, so that definitely helped me too!

  7. Shannon October 6, 2016 at 10:16 am

    Great post & I love the action items. This makes it very easy to apply! One thing that has helped me is the “write drunk, edit sober” mentality. Sometimes it’s fun to take literally lol! but I find writing in a stream of consciousness style and editing through there helps me a LOT. Love these types of posts btw! x Shannon

  8. Amanda October 6, 2016 at 10:17 am

    Brittany, Thanks for consistently providing such helpful information! I always find your posts informative, well written and accessible and this one is no exception!!

  9. Vany October 6, 2016 at 10:48 am

    You are so right about writing on an empty brain. It is very easy to follow the same path as other after you’ve read a multitude of posts. Love your tips!

  10. Betsy October 6, 2016 at 11:09 am

    This a very helpful post, especially with the action items for each tip! I struggle to find and keep my voice when writing my posts. I know when my friends tell me that they can hear me say what I’m writing, I have suceeded!


  11. Amy October 6, 2016 at 11:43 am

    Thanks for sharing. Always blown away by how you continue to take time to write thoughtful and informative posts. Congrats on your rapid growth, so well deserved!

    xx, Amy

  12. Sabina October 6, 2016 at 11:43 am

    Great tips, Brittany! Just like Marianne above, I write in English, which is not my mother language and sometimes it’s hard to communicate the idea in simple, short sentences… I’m learning though, and will continue to do so! :) I’ll also try to write on an empty brain, as well as ask my family and friends to describe me – great tips! Thank you for sharing! xo

    Sabina |

  13. Kat Gueller October 6, 2016 at 11:55 am

    This is a lovely post! I like posts with such helpful advice for blogging. Thanks for sharing!

  14. philippa October 6, 2016 at 12:03 pm

    This was such a helpful post!
    Philippa x

  15. Ashley October 6, 2016 at 12:14 pm

    This is great, Brittany! And I totally get why we should just type out words that we say on a daily basis. It’s easy to pick off someone who’s trying too hard in their posts these days.

  16. Dominique October 6, 2016 at 1:24 pm

    What a fantastic and helpful post. Thanks for sharing. I read it twice – haha!!

  17. DEMELER October 6, 2016 at 4:06 pm

    Such a great post! I always do my best work first thing in the morning, before my brain is clogged up with information

  18. Kathy October 6, 2016 at 4:40 pm

    Super helpful! Being a new blogger, I’m constantly finding ways to gain attention and blog so that not only do I enjoy what I’m writing but people are also enjoying it. Thanks for sharing :)
    Kathy x

  19. Stephanie October 6, 2016 at 5:26 pm

    Very helpful tips, I find that I sometimes struggle to even write anything in a post and would rather add pictures instead, but you’re right writing makes huge a difference and it connects you with your audience in so many ways! Love this!


  20. Elizabeth T. October 6, 2016 at 10:04 pm

    Thank you so much for these helpful tips! I think that, regardless of how seasoned a blogger is, producing content everyday can make you lose sight of your original “voice,” and this post helped to pinpoint the exact origins of how to find it again. I always look forward to your blogging tips, and this week’s post is definitely one of my favorites!

    XO, Elizabeth

  21. Konstancja October 6, 2016 at 10:17 pm

    Your tips are always great! I think staying you and just doing what makes you unique is the most important :) XO

  22. Adriana October 7, 2016 at 12:52 am

    You always have the best tips! Having our own voice in such a big world can be difficult but not impossible :)

    What’s on my vanity: The Black Blush

  23. Hayley Larue October 7, 2016 at 2:17 am

    I love being able to have the freedom to write like I’m having a conversation, rather than sound like I’m writing a paper. haha

  24. Fashion and Frappes October 7, 2016 at 8:14 am

    Great tips but know your demographic is excellent! Using young slang if your blog post is targeted towards an older audience is silly and so is talking about pop culture which a young audience doesn’t relate to. I think I need to be careful about this – I don’t think I have ever thought of this.

  25. Darina October 7, 2016 at 9:04 am

    Thank you for these helpful tips!

  26. naomi hall October 7, 2016 at 10:53 am

    These are great tips. For that writing on a empty brain is a great idea. I can second that about putting your voice in. Since I have started doing this I have seen a increase in my readership and following.x

  27. grace October 7, 2016 at 1:59 pm

    This is so helpful!!!! I am a new fashion blogger and i am still trying to shape my blogging abilities… I struggle a little bit because my surrounding is not really into blogging and those who read my contents do not really say what they think… or leave a comment. But I really like the idea of writing with a clear head. Thanks a lot:)

  28. Catalina Zimmerman October 7, 2016 at 3:51 pm

    I love this! I always feel like I want to write about so many different things, but my blog should tell a story and reveal who I am in a simple way. Writing on an empty brain is a good one too!, to often I want to write about things in particular but I am just so caught up in what else is going on around me

  29. Zila October 8, 2016 at 1:10 pm

    This is Awesome.. Thank you so much for your tips!!
    It’s really works on me..
    I’m from Indonesia.. nice to know you๐Ÿ˜Š

  30. Lareese Craig October 8, 2016 at 1:21 pm

    This is so helpful, particularly for someone who is just settling into the blogging funk and trying to find my own voice. I think the writing on an ‘Empty Brain’ point is so valid and one that I haven’t read anywhere else before. Instagram and other like minded blogs are great for giving you inspiration for posts, but I agree that sometimes it can cloud and devalue your own authentic ideas. Thanks for writing lovely, I needed to hear this! X

  31. Andi October 13, 2016 at 6:19 am

    This is so helpful! Staying true to you and having a clear voice is super important. Thanks for sharing all of these tips and tricks!

  32. Kizzi October 14, 2016 at 4:01 am

    This is such a helpful post! Trying to stand out as a blogger is really hard and finding your voice is actual really hard as you never know how people are going to interpretate your writing. I find it helpful to get my mum or someone who knows me to read my blogs and see if they fit with who I am xx

  33. Hilma October 14, 2016 at 4:43 pm

    hello from Brazil \0/
    I Love this post…
    Would you share with us what tools do you use to organize the pictures on your phone? Do you often save screenshots with styles and other inspirations? How do you keep that organized on your phone?

    Thank you

  34. Megan October 17, 2016 at 1:28 am

    So reassuring that staying true to your own personality and voice is important to you, too!

    You often stress asking those around you for their guidance and advice, but it’s also important not to become to disillusioned if their ideas conflict with yours.

    For example, asking my 40-something Dad about my blog content didn’t exactly go as I’d planned, and the issue of using cuss words has long been something I’m grappling with. Interesting read! Great blog with great tips! Thank you.

  35. Meg @ My Monochromatic Life October 21, 2016 at 4:49 pm

    These are great tips. Some I already do but some are just good reminders. I always appreciate when successful bloggers pass on their knowledge. Blogging is truly a community and I love when I see that reflected.

  36. Jess November 2, 2016 at 5:46 pm

    It’s easy to start up an insta… not as easy to start up a blogging page. Would you recommend posting content on a social media account before you have a blog space up– building your followers through your social media while your blog page is being created? Or setting up blog posts on a web page and then incorporating blog posts and insta posts to correlate with your blog posts.. if that makes sense?

    1. Brittany November 14, 2016 at 7:25 pm

      Best scenario would be to secure all social platforms that you intend on using and post content on them while you are setting up your website. That way you can start to gauge what your audience likes/dislikes.

  37. Samantha Ball March 23, 2017 at 3:57 pm

    This is such an insightful post, I’m definitely going to look back on this to help me in the future.

    I often find I lose myself a little with my blog but I must try the ‘write before I read’ tactic, it’s sounds like a great point.

    Thanks Brittany!

    Sam xo
    Alright Sunshine | Fashion Lifestyle Travel

  38. Larissa March 29, 2017 at 12:57 pm

    It’s so important to be yourself!
    Thanks for sharing xx

  39. Terry-Ann June 2, 2017 at 12:10 pm

    Nice post! really liked the ’empty brain’ part! xx

  40. Kendall June 30, 2017 at 4:52 am

    Love this. I feel like there’s a typical “blogger” voice out there that I don’t fall into. I always write first thing when I wake up so that my ideas are totally mine. Writing on an empty brain is so important!



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