How to Grow your Instagram Following

Top 5 VSCO Filters

UPDATE: This post was first published in July 2015 and since then I’ve added a course on all things Instagram to my resources, check it out here: My Complete Guide to Instagram


I wrote a post titled “I Quit” and promised you guys I would be offering more blogging tips and helping those who want to either start a blog or grow what you already have. That being said, here’s a topic I get asked all the time:

“How do I grow my Instagram following?”

You just have to hope for the best and see what happens…

lol JK! Imagine? That would be nice! I think the main question you have to answer first is why do you want to grow your Instagram in the first place? For me Instagram was used to build awareness of my brand, get traffic to my blog and it’s a great way for you to build engagement with your readers and give them a little look at your life beyond blog posts. Instagram has opened the doors for various brand collaborations and campaigns as a mini portfolio of my work.

Here’s one major tip:


It will only hurt you long-term. I can spot when someone buys or has purchased followers right away… and you can also tell the ones that are buying likes. Obviously there will be some fake accounts that follow you…it happens. Fake or spam accounts usually will end up just being deleted once Instagram figures it out.

There’s really no point in faking your following- especially when you need the engagement to continue to grow. Fake followers don’t help your brand, they only make you feel like you need to keep up appearances. Growing organically is much more strategic and even though you will have a slower start than the person who purchased 5k or 10k to look better, your engagement and readers will be real- that’s what you want!

All this to say, I’ve narrowed it down to my top 5 tips that helped me grow my Instagram account to 64k followers in 20 months (roughly 3,200 followers a month):

Free PDF: Learn How I Edit My Instagram Photos with My Top 3 Favorite Filters



Understand your audience and what you are promoting. For example, If you’re a fashion blogger, then you need to keep your Instagram specific to your niche. You shouldn’t be featuring 100% food or interior photos. You need to understand what works and keep doing that. Why are people following you in the first place? For example, my niche is affordable clothing- so if I started filling my Instagram feed with mainly designer items, then I would be losing the audience that helped me grow in the first place. Stick to your niche and understand your audience- that is HUGE.

Take clear photos and keep a consistent look of filters and overall vibe. Instagram images need to look nice but also stay true to your brand.


Be Consistent

Stay consistent with your posts. When I first started my @thriftsandthreads Instagram account in November 2013, I didn’t know what I was doing- but I did know one thing: I wanted to grow my blog awareness and readership (I started my blog a month after my Instagram account). That being said, I commit to posting 3-4 photos per day, usually with a schedule similar to this:

Photo 1: Promoting my blog post for the day
Photo 2: Daily outfit photo or what I’m doing (i.e, interior or food photo)
Photo 3: Promoting my blog post again
Photo 4: Usually what I’m doing or post about an event/item

However, this changes a bit when I’m working on campaigns or sponsored posts that have deadlines. A content calendar helps me keep everything organized and is a total lifesaver!

This is not strictly how I post all the time, but it gives you an idea that every time I have a new blog post I will promote it twice on my Instagram that day.

how to grow your instagram following thriftsandthreads 2


Utilize Iconosquare

Iconosquare analyzes your Instagram statistics and lets you know which photos had higher engagement (like/comments) and at which times they were posted (among various other data they offer, but I won’t get into that now). Posting times is a huge part of your Instagram growth. You will gain followers by having others like and/or tag their friends in the comments and the best way to do that is to post at times that most people (for your region) are on their phones. I use Iconosquare to analyze which times work for me and to make sure I get the most out of each post. That being said, of course there are times when I’m doing something that I post when it’s most convenient for me- but my growth is definitely better when I stick to popular times for my followers.

Here’s a look at my Iconosquare stats:

iconosqaure posting habits

My most popular posting times:

Mon – 5am, 1pm, 8pm
Tues – 5am, 4pm, 8pm
Wed – 5am, 11am, 2pm, 7pm
Thurs – 5am, 12pm, 8pm
Fri – 5am, 2/3pm, 7pm
Sat – 12pm, 7pm
Sun – 5am, 9am, 1pm, 11pm

The times above seem to work best for my audience, but may not fit yours. You don’t want to become too analytical as trends/habits tend to change over time. Trial and error is the best approach to really finding out which days/times work best.


Use Hashtags

I have been using hashtags since the birth of my Instagram. However, I put them as a second comment in my photo so my photo is still categorized but the bulk of hashtags are hidden at first glance once I get other comments. These are the ones I use most frequently:

#fashionblogger #fashionblog #styleblogger #blog #styleblog #wiw #outfitpost #ootd #vsco #vscocam

You can also use Iconosquare to analyze your most used tags and also top tags currently on Instagram.

iconosquare tags Instagram allows a maximum 30 hashtags so don’t be afraid to max out the limit, especially because they will be hidden. I also include anything relevant to what I’m wearing.

For example, if I’m wearing loafers and boyfriend jeans in a particular photo… I make sure to add additional hashtags: #boyfriendjeans #bfjeans #loafers #flats. Or if I’m at a certain location, I make sure to use the city hashtag and the place. Same goes for the brand I’m wearing… know the brands you wear and check which hashtags they use for features.

Brand features have helped a ton with my growth and I owe a lot of that to integrating hashtags. Especially now that Instagram changed the way they categorize hashtags (for each hashtag, the most liked photos are at the top under “Top Posts”) it really helps with user engagement and for others trying to find specifically what you’re promoting. I’ve worked with several brands who said they found me on Instagram via their hashtag- it’s a great resource!



Find others in your niche and engage with them. I remember spending an hour a day reaching out to other bloggers via comments and finding other bloggers to follow via hashtags. If you are hoping others will engage with you, you need to be willing to comment and put the time into becoming a productive member of the community through the use of positive comments, likes etc.

There are also places to submit your photos to be featured. When I first started, I was featured quite a bit on @ootdmagazine and that helped get me in front of my target audience.

Here’s a brief list of Instagram accounts below that can help you get started:

ootdsubmit (same submission process as above)

It takes a ton of work in the beginning just to get the hang of what works for you, but once you have a system down and feel comfortable that your Instagram represents your brand well- stick to it! It will continue to grow exponentially after that.

Please feel free to ask any questions in the comments below!

Hope this helps! :)
xx Brittany

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160 Responses to How to Grow your Instagram Following

  1. Erica says:

    Thanks to you, that hashtag thing has been really helped me out ;). The buying followers game is just unfair & sadly all brands look at is numbers, but there finally starting to catch on. x

    • Brittany says:

      Right? It’s so true!

      • Derek says:

        Great article Brittany! I’ve implemented what you’ve taught in this article and have really caught some momentum.

        Question though, when you’ve submit to OOTD Mag did you submit in increments? Or multiple pictures at a time?

        Assuming they receive a plethora of submissions I wanted to hear you opinion.

        Thanks for the quality content ✌🏼️


  2. Thank you for sharing! I started my blog and Instagram a few months ago. It takes a long time to gain followers but I’m sure the time will come. I really look up to you, you seem very down to earth and someone were easily able to relate too. Keep up the great work, wish you all the success.

  3. Katya says:

    Hi Brittany! Lots of lv from ur Indian follower 💜 And thank you for giving out such smart and practical tips. I dont know if its asking for too much but I would really like some tips on how to click good photos for instagram and how to manage our blogging schedule. Look forward to new posts 😘 keep shining!

  4. Thank you so much for sharing your wealth of knowledge. And for free! That’s amazing.
    I paid for another webinar where I learned similar tips, but it took an hour of my time! Loved your quick tips!

    Thx again!

  5. Penny says:

    What’s your take on loop giveaways? I can’t remember if I’ve seen you do any. But essentially to me it is the same as buying followers. Yes, you can might get some engagement because the accounts aren’t spam accounts. However, you’re still buying into the loop. I’ve seen so many bloggers that I was following with only 2k followers and now they are over 10k because they do a loop giveaway every week.

    • Brittany says:

      Hi Penny! You want to be a resource for your readers and if there’s a contest you would enter yourself and you feel strongly about- you may want to do it, but keep a few things in mind! For 2015, I had on my content calendar I would do at least 2 contests for my followers- not exactly sure what they would be when I first was planning but in no way did I want to do one every week or month.

      I participated in a loop giveaway a few months back for $1,000 Nordstrom gift card and a year supply of jeans (brand sponsored). It was a small group of girls with large followings and all of our feeds were pretty similar. I gained about 14K followers initially and retained about maybe 4k. You lose most of them once the giveaway is done as the retention is not great once people realize they weren’t the winners. However, I did gain a solid group of followers from it that really wanted to find bloggers similar to ones they already followed. That being said, I possibly could have gained the same amount of followers from a few solid brand features that aren’t following me specifically in the hopes to win something. When I see bloggers doing multiple loop giveaways in a row, I view it as no longer a resource for their readers but that they aren’t gaining followers that quickly without it. Typically, loop giveaway retention is 10%, ultimately not worth it unless you really feel strong about the prize or partnered with a brand that is using it as advertising as well. Or if you do a loop, I would just wait a few months in between before participating in another!

  6. Lauren says:

    Great tips. Thank you! For some reason my hashtags on Instagram don’t show up/work and it really frustrates me -_- I definitely think they help a lot.

    • Toni says:

      I think I know why this happens because it happened to me on certain photos as well. There are some hashtags that Instagram sees as spammy. I don’t know all of them, but there is some hashtag you’re using that is blocked by Instagram and therefore it blocks all your other hashtags. One that I know of is #photography. I used that on some of my photos and my photo never got hash tagged. As soon as I removed it and resubmitted the hashtags, it worked.

      I would go through your hashtags to see which one is broken and try to remove it. Hope that helps!

  7. These are great tips! I think the iconosquare will help me out! Thank you for doing such a detailed resource post:)

  8. Toni says:

    This is a great post Brittany and one that I feel so many bloggers never want to share! I need to get more consistent on posting on a schedule. I have a question: do you post photos mostly taken from your phone or your DSLR to post on Instagram? Thanks again for sharing your tips!

    • Brittany says:

      All photos on my Instagram (besides blog photos) are taking with my iPhone 6. My blog post pictures are taken using a Canon 6D so anytime I promote those on my Instagram, that’s the camera that was used.

  9. Shelby Jewel says:

    I love love love this post! As a blogger, I am having a really hard time gaining followers on my Instagram! I try to be picky about what I post. However, I feel like everywhere I go or even my home doesn’t have great lighting or anything cool for a backdrop. How do you come up with good content when you feel there is nothing around you that would keep your followers interested? (How can you look at something and make it into such an awesome photo? I am nervous that just may be the fact that I am not as artsy as I wish I was.) I feel like I am also having a hard time keeping my Insta page consistent with filters and such. I guess it that is more of what you said above, just trial and error.

    Thanks so much for sharing your tips! Love your blog, Insta, and Snapchat, of course.


    Shelby Jewel

    • Brittany says:

      I guess the best way to approach this question is what do you derive inspiration from? Do you like full body photos, food photos, scenery, jewelry, etc.? Find what you enjoy and figure out ways to make those shots look nice. I have great natural light at home in my living room- so anytime I take a flat lay, it’s usually right by the window. I also always take full body photos in the shade as much as possible, they just seem to come out better- you don’t want direct sunlight washing out the photo. Or if I go out to eat (especially with my blogger friends) we try to sit outside or at a cute spot that’s a good picture opportunity but not in direct sunlight. Overall, just try to keep the photo clean and the focus on the item you’re highlighting.

    • Ashlee says:

      Totally agree with this, I need some more tips for picture quality to gain my Instagram!

  10. Hilma says:

    Hey Britanny
    Thank you for sharing such a detailed content. Do you always have a professional photographer taking your pictures? What camera and lenses he/she uses? And What Edit program do you use to edit them before allowing to your blog?
    Thank you so much, H

    • Brittany says:

      Hi! My husband takes my photos currently and he uses a Canon 6D 85mm lens. I use a combo of Photoshop and VSCOcam to edit before posting. Depending on what I’m wearing in the blog post- I use different filter layers to achieve the desaturated look I like.

  11. Iza says:

    Hi! Thank you so much for your tips!! They are very helpful! I have been into makeup and fashion since I was a little girl. I just started an Instagram a few months ago and later on my blog. My niche is fashion and makeup. I try to do creative things to get people’s attention. I just wanted to know what is normal to get noticed? I’m pretty consistent with my posts. However, I don’t know if I should be posting more? Thank you so much for your help!

  12. I am totally on board with all of your comments. BTW…IG does not seem to care too much about fake accts. because at least 70 per cent of accts. are fake.. The likes are fake, the followers are fake, and insulting is that influencers are fake. I am a stylist.. From 17 yrs. of entertainment, not just a made up title, like so many people give themselves. There are a lot of pics that need help, and are not stylish. The professionals have the best pics. Consistency is everything across the board. Great that you took the time to educate!

  13. Kaelya says:

    Thank you so much for writing this! I greatly appreciate the information! Can’t wait for more! 💕

  14. Ashlee says:

    This is exactly what I have been looking for! I started my blog seriously in November and my blog has been doing well, but growing of course. I have been having the hardest time with Instagram though and looking for as many tips as I can! My trouble is posting multiple times a day I feel like I’m boring my audience with using the same outfit multiples times a day in a post, any more tips with this lady? Thanks for all the help!

    • Brittany says:

      I would recommend if you post a blog photo in the morning that’s a full body shot- post a closer up one or a detailed shot later that evening. Personally, I don’t post more than two shots of the same outfit per day… I think it helps spread it out in between.

  15. Andrea says:

    Thank you so much! This is very helpful! Under “outreach” do you tag all those (@ootdmagazine,wearitloveit..) under instagram post or you submit your look on their website?

    • Brittany says:

      Hi! I only would submit to the website- I’m not sure if they use photos based on the tag or not.

      • Hi Brittany!
        First, I must take a moment to express my sincere gratitude. Like so many other eager bloggers, I’m so unbelievable grateful that you have taken the time out of your incredibly hectic, busy schedule to share so much invaluable information to us. I can’t say thank you enough for your knowledge, willingness to share your insight & provide so much advice & wisdom. YOU have been an inspiration for many. You have given us the tools to face our fears of starting our blog. You have shown us that if you dream it, are willing to put in the effort & hard work; you will find success. The fact that you selflessly offered to share so much information with thousands of bloggers, they should have eliminated the Bloglovin’ voting process for your category ….. Bloglovin’ should have recognized you & presented you with the Award without question! You have provided the entire blogging world something that no other blogger offered, so I say a gigantic Thank You again!

        I’m glad that Andrea ( asked such a great question about submitting to sites (@ootdmagazine,wearitloveit, etc.). My question is about the sizing of the photos you submit. Do they have to be an EXACT square because they are going to post them on IG? Or, can you send a submission that is 4000×6000 pixels? If you need to resize photos that you took using your Canon 6D for submission, what software did you use to resize to be an exact square? Are they willing to feature your outfit even if you don’t have links to the items you are wearing …. does that ever happen?
        Just trying to put my best foot forward in hopes they will feature me in the future.

        Can’t wait to see all the exciting things you will share moving forward.
        You deserve all the success life can offer.
        Thanks a bunch,
        Diane Capozzi

        • Brittany says:

          Hi Diane! Thanks so much for your kind words- I really appreciate it! :)

          I would send them an exact square so there’s no extra work on their end. I use photoshop to crop, I usually make the photo 1200×1200 so it’s not too large to send. Also you could crop the photo on your iPhone in the edit mode by selecting square. I’m not sure if they will feature your photo if you don’t have exact links- that seems to be a newer thing I’ve noticed. I recommend every time you have a new blog post or high quality outfit shot- submit it to them to increase your chances of being featured. Hope this helps! :)

  16. Awesome article Brittany!!! Love your IG and blog– these tips were super honest, real, and informative! My fave forever 21 black and white loafers (you know the ones I’m talking about right!?) were inspired by you!! Just sayin lol!! Keep up the great work!
    Christine Comer

  17. Dayana says:

    This is my first time venturing over to your blog (though I’ve been following you on Insta for a while) and I have to say this is the most excellently written “blogging tips” post I’ve ever read by far. I’m looking so forward to learning more from you and exploring the rest of your blog! Keep it up, you’re awesome!


  18. Auneetuh says:

    I actually just started hashtaging, and it actually works. I used to find it tacky and annoying, but it really is a blogger’s friend…well as long as its not the first comment.

  19. Ivana says:

    Those are great tips and thanx for sharing! You seem like such a nice person with an amazing sence of style! I hope you will not became a brand model from head to toe as most bloggers become and that we’ll always have the pleasure to enjoy in your thrifts and threads :) Take care and all the best! :*

  20. Belinda says:

    Love this post! It feels good to know that a lot of people have the same questions I have. My question for you is, how do you transfer your blog pictures (from the Canon) over to the iPhone in order to post on IG? Do you host your pictures on an app that can be accessed both on a laptop and iPhone? Thanks so much!


    • Brittany says:

      Hi! I use the memory card in our Canon and insert it in our computer. Once I pick out the ones I like and they’re edited as final, I transfer to dropbox. I use the dropbox app to save the photos to my phone for Instagram.

  21. This has been so helpful. Such insight into my account, thank you for sharing!

  22. Sheree says:

    Hi Brittany,

    Thank you so much for sharing this! I just started my blog as well as my instagram account in January and it hasn’t been easy trying to gain followers while watching some of the other bloggers gain a ton within a short period of time by purchasing and are now getting more brand collab requests. I love reading this post to get insights as well as seeing other bloggers share the same frustration and disappointments as I am. Even reading other people’s comments and your responses to them are so helpful and encouraging. I love that you are sharing your thoughts and insights and I’m a big fan of your style and your blog/instagram!

    ~ Sheree

  23. Lauren says:

    Great post! I’m wondering if you recommend to have a separate IG just for your blog- different from a personal IG?
    You have great photos/editing.

    • Brittany says:

      Yes I do! I actually have a personal account that I used to check from time to time, but now I don’t find myself on it at all. You want people to look at your Instagram and know what your blog is about somewhat- and if it’s too personal with not enough professional content, I don’t think you will have the same response you are looking for. For me, it was easier to separate the two and I also recommend having your Instagram the same name as your blog or as close as possible- it’s better for brand recognition.

  24. Truly loved this post as it’s well written, helpful and it’s just so kind of you to share your wealth of knowledge with us. I’ve been around 7,300 followers for quite some time ( and am wanting to expand faster and more effectively but my brand design isn’t the same throughout my photos. I want to have a white background all the time, but it’s just not possible because there isn’t always white so I need to just get in the groove of it! Again, thanks for sharing! xx

  25. B Boebel says:

    I seriously love these tips! I love using hashtags, I always feel tacky when I use them, but they do work!

  26. Hi there,

    I follow on Insta but have never checked out your blog until now. I LOVE it! This is such a helpful post.

    Thanks so much

    Hayley xxx
    Latest post:

  27. Lindsey says:

    I’m happy that a friend sent this to me. I started my blog almost 3 years ago but have focused on it more in the past 4 months than ever before. This is super helpful in regards to staying consistent, utilizing iconosquare and I’m looking forward to more tips!

  28. Briana says:

    Great tips! I guess one of the main problems for some bloggers (such as myself) is coming up with enough content to post. How I long for the day when I have enough outfits to make a blog/OOUTD each day (or heck, even more than once a week…). I’m averaging about 1 follower a day, which I’m definitely happier about than buying followers (I feel like that’s a cheat and cheapens the experience for everyone overall).

    One of the the things I’m struggling with currently is the fine line between self-marketing and promotion and pushing it too far into almost social media glutton territory. I’ll admit, I’m hesitant on self-promotion as I feel vain about it, but also understand that it’s a part of the business. What are your thoughts on that balancing act as a blogger?

    ~ Briana
    Instagram: @theladynerd

    • Brittany says:

      Hi Briana, Try getting creative with the clothes you have and mixing and matching, you don’t need to own a ton of clothes to start out- people are interested in personal style, and if you offer inspiration in mixing and matching, that would be something to offer as a resource to readers.

      You also need to feel confident in your content in order to promote it and yes, it’s part of the business and key to getting your readership up on your blog… but you can do it in a tasteful way. Get ideas from bloggers you don’t view as vain and see how they’re presenting their posts in a classy manner.. might spark some inspiration!

  29. Aimee says:

    Great Post! and so helpful! I love using Instagram but defiantly don’t post as much as I should too help my blog. I started my blog Cappuccino’s in the Cloud seriously in February and have yet to find my niche. I really want to start outfit posts and you blog inspires me so much in that aspect!
    I love your tips about posting multiple times a day something I really need to achieve as I feel like I only ever really post on Instagram when I have a blog post which is something I want to change.
    Thank you for your tips and can’t wait to read more of you blogging tips!

    Aimee x

    • Brittany says:

      Glad I could help! :) Instagram is great for people to view your life between the blog posts, they need to see there’s a real person behind the blog and someone they want to follow!

  30. Camille says:

    This is such a great and helpful post

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  32. Dominique says:

    Thanks! These are great tips. We just launched yesterday and haven’t a clue of how to bring awareness to our shop. I am guilty of having used the apps to get followers, but never actually bought likes/followers. No more!

  33. Lau says:

    Thank you so much for providing us with this information on how to grow our Instagram following and how to use and hide all the hashtags, that’s a great tip! I look forward to other blogging tips. Thanks again!

  34. samantha app says:

    I literally just started following your blog and I just want to let you know, I’m obsessed! This post has inspired me with my blog. I’ve been blogging for three years now, but just recently I started taking my blog seriously. Thank you for sharing the different accounts you have collaborated with.. That’s the next step I want to take with my blog, I want to make it a brand. How do you reach out to these different accounts/brands without sounding “desperate.”?! Like, What is your approach? I’m kind of insecure when it comes to reaching out and marketing myself to these companies.

    Thank you!
    Sam xoxo

    • Brittany says:

      Hi Sam! Most of my collabs/sponsored posts are when brands or mainly PR firms reach out to me, and truthfully I didn’t know the whole process until my Instagram started growing and more brands would reach out. Looking back, I would have reached out to brands I really loved in the beginning just to start the relationship sooner. I’ve just been learning as I’ve gone along, but the most they can say is no, so worth a shot!

  35. Jeannine says:

    Thank you! This post helped me tremendously. Keep doing what you’re doing! You’re awesome!

  36. LOVEKIKUE says:

    I’m really glad I stumbled upon your blog and this post! It was hard doing research and figuring out what works and what doesn’t. Thank you so much for your tips! Im uploading the analytics app right now lol. I just started following you on bloglovin as well so I don’t miss anymore posts like this. Thanks again for all your wonderful wisdom!


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  38. Randi Sheets (Mrs. Sheets & Co) says:

    Thank you so much for this post. I am trying to branch out into blogging about fashion. I currently do a ton of beauty product reviews. This post was so helpful.

  39. Lyn says:

    Super helpful post Brittany!
    You wrote about a “content calendar”, can you do a post in the (hopefully near) future about a content calendar for your blog?
    Thank you so much for your 2 posts already on helping with Instagram/blogging :) may there come many more!
    xox Lyn

    • Brittany says:

      Yes definitely! And I have some other resources that help me stay organized and are a must-have in my book, I’ll def be sharing more in detail over the next few weeks!

  40. What a fab post! Thank you. You are also the first blogger I have seen write back to lots of your comments – I will definitely start to follow you xoxo

  41. Anna says:

    Thanks for doing this post! I just started blogging and feel like my instagram followers have been stuck, can’t wait to try these tips!

    • Brittany says:

      Hi Anna- Don’t worry, I can relate- just really try different things until you start finding the most effective methods that work for you.

  42. Lindsey says:

    Hey Brittany!

    I subscribed to your email on two separate occasions a few weeks back and still haven’t gotten the newsletter with tips :/

  43. Melissa says:

    This post has been absolutely helpful, I’ve been taking notes! I’m a bit lacking in the instagram department, I only post once a week, but I will start to retry to post a few a day. I also recently relaunched my blog and am trying to find what best works for. I’m a bit of an “eclectic” person, I just love a bit of everything, which is so hard to implement it into a blog and have it feel consistent, but I am trying and will continue to try. Your post is so helpful in me trying to understand how to best market my brand and gain some type of recognition.

  44. Chessi says:

    This is fabulous! I love your newsletter. <3

  45. Taylor says:

    I’m sooooooo happy I found this I can’t even tell you!!!!!!! Thank you so much again as I read more and more I wish I would have known this a year ago but so thankful I found it now! Thank you soooo much!!! :)


  46. Chelsea says:

    Wait a moment, if you use 30 hashtags, they disappear? Or did I misunderstand that?

    • Brittany says:

      30 hashtags is the max amount of comments Instagram will allow you to post for one picture. After you post your Instagram photo, leave a comment on that photo with all the hashtags you want to use and when you get comments from other people, the hashtags you wrote get buried. You can check out any of my posts, always my first comment has all the hashtags I use.

  47. Vanessa Tam says:

    Thanks so much for your post! I just started blogging a few months ago and I have a problem with gaining organic followers on Instagram and drive traffic to my website. Your post is super helpful. It’s great that you offer helpful tips without making readers pay! ;)

  48. Ashlee says:

    Thanks to your awesome post I have been working on polishing up my Instagram (@favro) and following your tips and it has been helping! Thanks so much! I have a question about your Instagram page, in the bio section I keep trying to fix it so I can have different lines for example.. My name then underneath my age and occupation (for example), but everything I try to edit it like that it just stays crammed up into one long sentence instead of being on different lines. How were you able to get yours like that?

    • Brittany says:

      Hi Ashlee!

      You can create what you want to say by using your notes on your iPhone, as long as you use the “Return” key for the next line. Copy and past that into your bio :)

  49. This is the most informative and useful post I’ve read (and I’ve read many) thus far. Thanks for the tips! I will definitely take these into serious consideration!

  50. Stephanie R. says:

    This comment may not get read, but I just want to say out of all the bloggers I’ve met and blogs I’ve seen, I really am inspired that you’ve taken the time to do this. I started blogging as a way to build a platform in which I can make a difference and inspire those the way I get inspired. It’s been hard, gaining the following I’d like, but I do find these tips helpful. I want to build a brand that creates self awareness, encourages curiosity and to explore the world around us and for women to become empowered by accepting who they are.

    I don’t want my blog to be so much about what I can gain, but what I can do for someone else. So, thank you for sharing these tips, because I do want to build a business and brand that is bigger than me. You are inspiring and keep doing what you’re doing.

    Just saying. =)


  51. This information is priceless!! I am a personal stylist/shopper and started my fashion and beauty blog for women over 40 a few months ago and have felt overwhelmed navigation all the info out there! Appreciate this concise, useful info. Will definitely start using your tips and start following you as well. Thanks so much! Cynthia

  52. Bwabs says:

    I must say, I just found your blog from the Bloglovin’ awards and I am so happy I did! These tips are superb. I know you really took the time to expound on these advice and I couldn’t be more grateful. I personally am at a standstill with my instagram never knowing how to make it better and sometimes always wanting to restart from scratch, but I’m glad I found this. I’m definitely going to apply the tags bit for sure and see where it goes. Thanks a ton for these tips!

  53. Congratulations on winning the Bloglovin Awards! Your blog is amazing! I’m so happy I found it! Thanks so much for your tips on Blogging!! I’m in the process of rebranding and your tips have really helped me in the creative process!!

  54. Emily says:

    Wow! This advice looks great! I’m totally going to try it out on my blog and Instagram! Thank you so much!xoxo

  55. Pingback: How To Start A Fashion Blog By Thrifts and Threads | Nudge

  56. Marina says:

    Merci beaucoup pour tous tes conseils.
    Je mets ça en pratique dès demain.

  57. Really appreciate your tips!! Thank you!!

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  59. Pingback: Top 10 FAQ Instagram Questions | Thrifts and Threads

  60. Nicole says:

    This is a really great and informative post. Would you ever recommend SEO for bloggers?

  61. Linda Kang says:

    First of all, thank you. I just finished reading this post and it has answered so many questions for me! It was informative, easy to understand, and easy to follow. There’s a reason why you have 100K followers now :)

    I am VERY new to the game. I started my blog 5-6 weeks ago, and I’m so glad I read this post now vs. 6 months from now. I have been inconsistent with my content and filters because I get inspired by other great fashion bloggers and want to do what they do.

    Thank you and I will continue to read your posts and follow your work because you’re awesome!

  62. Hi! I’m working on my website but I think my biggest challenge for me is finding my community & getting out there. This post helped a lot and it’s not your normal cliche “how to grow your IG following” post. So, thank you! I’ve read a few articles from you tonight, keep up the amazing work!

    Xo, Victorya

  63. Kity says:

    Very good tips, I love this post!
    Kity from

  64. Maryam says:

    Thank you for this very helpful post. What do you think of those Instagram accounts that you have to pay so they feature your photo?
    Recently, I’m getting a lot of emails from different Instagram accounts that have a lot of followers who say they will feature my photos for a fee. I’m not sure if I can trust them. What do you think of them? Is it worth paying for?

    • Brittany says:

      Hi Maryam! I think if it’s an account with really high engagement that fits your niche then it might be worth considering… almost like you would use Facebook ads to target your specific audience, but I’ve yet to see an account like that yet that has really high engagement. I look at comments more than likes usually too… if their audience isn’t responding or engaging, chances are you won’t have that great return on the followers for the price. I think your best bet would be to focus on free accounts that are regularly featuring style bloggers and try getting brand features.

  65. nfkjgh says:

    Thanks for this useful information it will help me get followers on insta

  66. Kristin Orosco says:

    This is so helpful!!! Cant wait to use some of these tips!!!!

  67. Christina says:

    I definitely will be using all these tips! Very thorough and honest post!


  68. Pingback: How to Use Iconosquare | Thrifts and Threads

  69. Ryan says:

    If I’m into a different field, such as music videos & photography but i want to be featured on IG’s for those purposes how can i find instagram’s that do this?

    If i want to get more into posting fashion & talking about it, do you think it would mess up my flow of followers for directing and graphic designing? I want more of a lifestyle page & not just videos or graphics.

    I have been on your site reading for 5 hours now, your awesome and very well appreciated!


  70. Hi Brittany!

    I love all these posts about your blogging tips especially as a new blogger myself! I will definitely be trying a few of these things out, I can’t wait to see what will come of them. Keep up the amazing work and beautiful fashion posts as well!


  71. Tanielle says:

    Hi Brittany!

    I’ve been a follower for quite sometime & I just wanted to say thank you! I love how open and willing you are to help others (like me, who is EXTREMELY new in the game).

    You truly are an inspiration & I’d be happy if my blog was a quarter of what yours is!

    Hope to work with you one day, keep up the good work & blessings as always:)

  72. Hey Brittany!

    Love your tips, so helpful! I downloaded Iconosquare on my phone but can’t seem to find the option where it shows the community interaction (like the picture you posted above) not sure if I got the wrong app or if I need to pay for an extra option.



  73. This was super helpful! Thank you so much for the wonderful suggestions. I am trying to grow my fashion account and blog and I am sure these tips will help! It’s a struggle to make a name for yourself, but I really hope these help me grow my account! Btw I love your blog, great work!!
    Aashka ❤️

  74. Nadiene says:

    These are great tips thank you so much. I am going to give Iconosquare a go as I have been struggling with outreach on my IG account. ♡

  75. Marie says:

    This has been so enlightening, especially for me as I’m starting my blog and hoping my Instagram will help me get noticed. Thanks for sharing. I’ll def put your tips into good use.

  76. Stella says:

    Thank you so much for this post, it was so helpful! I’ve been digging into the internet to try and find some realistic ways to grow my feed, and this post was a goldmine. I love your blog, and I’m working still on making my Instagram and blog content consistent. I’m going for the same aesthetic and niche as you, and I’d love to talk to you more about analytics and blog traffic. Thanks so much again for the great post, and great blog, as well!
    Stella (

  77. I am so happy I stumbled upon your blog early this morning. I have spent all morning reading your blog posts and especially taking note on how to get a fashion blog started. Thank you so much for your posts! You’re so inspirational. :)


  78. Larra says:

    This is EXTREMELY helpful. Thank you!

  79. PERI says:

    I’m curious about “streetstyleinspirations” that was suggested, they only have 26 followers.

    This article was very helpful, I am a clothing brand trying to grow my social media, but it just hovers at the numbers it is at.
    It seems I have followers coming and going daily. I have 575 followers, for every 10 followers I gain I loose 10.. its weird to me.

    • Brittany says:

      Thank you for bringing that to my attention, looks like the account has changed dramatically lol I will edit the post :) Maybe go back and re-evaluate which pictures are doing well and at what times they were posted. Then focus on that criteria.

  80. Abigail says:

    I came upon your blog today and I absolutely love it! It was a God send, as your information is so helpful. I am trying to start an online shoe and accessory website and just started the Instagram page for it, so I am hoping to grow the followership in the interim, until we are ready to launch the site.

    You have been most helpful!

    Keep bringing it Brittany!

  81. Julia says:

    first blogger to give real tips! thanks a ton..

  82. Tara says:

    Thank you so much for such great advice, Brittany! I have been having a hard time lately because I started my blog about a year ago and am having a hard time gaining a good following on Instagram. However, these suggestions are super helpful and even though I feel like I’ve been doing a lot of them already, I am going to just keep it up because I am very passionate about my blog! Thanks again for your help + honesty. I love your posts and look up to you in a lot of ways! (@taramichellebrose)

  83. Mila says:

    Thanks for the articles, they really help.

  84. Oindrila says:

    This is one post I keep returning to for tips on growing my Instagram followers. It says a lot about you and your kindness that you are actually helping your competition. Hats off.
    I read here in the comments that you submitted on their website for the “outreach” part. I had been submitting through hashtag earlier but I recently realized that they accept through their website as well.
    I am confused about this bit now. Can you please explain the submission process for these websites? and any particular tips or tricks to get featured? It would be a dream come true

  85. Magdolna Jano says:

    Hello Brittany !
    Thanks for sharing your experience, that really helps ! I am playing with the idea staring a blog, testing the water on my personal account which has not much, only 1700 followers .. My question is , should I open a new instalment account when I start the ‘prof’ blog or keep continue the personal account ? People are having different suggestions – not bloggers ! Waiting for your reply , and keep up the good vibes ! Magda

  86. Jess says:

    Wonderful post! Loved the detail you gave. I’m super new to the blogging world…as in I decided I really wanted to do this today after contemplating it for about a year. Here and there, I’ve shared posts on my instagram that I would put on a blog post, as far as quality..I TRY to keep things uniform, but when I get a cute picture of my dog that has terrible lighting..i mean..I can’t not post it. Should I start a new instagram from scratch and start from the ground up, or should I progressively start moving my current instagram into what I want it to..which is what I feel like I’ve done with my last several posts. Basically I don’t want those good pics to go to waste! Pls send help.

  87. pia says:

    thank you for these awesome tips! I will try a little bit more to get featured by one of the accounts you stated above :) Hope it works!
    Fash ‘n’ fudge

  88. justin says:

    it sucks that they don’t have iconosquare for android. It seems like a great app that would help out a lot.

  89. Mary Grace Faulkerson says:

    Thank you for the tips, this was worth the read. I’m looking forward to your future articles, keep on sharing! :)

  90. Great post !Always love your feed and transparency in helping others:)
    However,there are some loopholes in instagram which does not do justice.For instance,people have fewer posts, really okay content and have 10k or 20k followers which sounds unrealistic! And then there are people who put great content and barely have 1k! It has been said and preached again and again that content is king but in the end turns out to be something lame that does not explain why!

    Keep up the good work👍🏻



  91. Aria M says:

    Wow! I just found this and it is SO helpful. Starting out is definetely tough, but I can just imagine how awesome things will be if I stick it out and keep working hard. Thank you for sharing your advice!

  92. Ashley Reed says:

    Thank you so much for posting this! It’s so great of you to share everything you have learned through your blogging journey!


  93. Muriel says:

    Thank you for your always inspiring posts! I came to you recently and I need to tell you that I am impressed.

    I am a digital marketer, but I decided just recently that I need to start my own blog. will be launched soon.
    Hopefully, we stay in touch. I am a very loyal reader of your blog, in fact.

    All the best,

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